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Kelly Slater’s new clothing line is tackling two pressing environmental issues at the same time: textile waste and ocean plastic. Outerknown, the 11-time world surfing champion’s sustainable menswear label, includes a line of 100 percent recyclable clothing made from reclaimed fishing nets.

“I created Outerknown to smash the formula,” Slater, who parted ways with longtime sponsor Quiksilver to launch his own brand, said on the company’s website. “To lift the lid on the traditional supply chain, and prove that you can actually produce great looking menswear in a sustainable way.”

The brand’s Evolution Series features board shorts and jackets made with Econyl, a new type of nylon yarn that’s made from old nets, carpet and other nylon waste, Fast Company reported.

These clothes can be upcycled over and over into new clothing. “There’s an infinite number of times the nylon can be broken down and re-born into new yarn without any loss of quality,” Outerknown noted on its website.

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Kelly Slater sits on top of reclaimed fishing nets at the Econyl Intake Center in Slovenia. Photo Credit: Outerknown

According to the Marine Mammal Center, abandoned fishing nets, also known as “ghost nets,” account for approximately 10 percent of all marine debris. Shockingly, as Reuters reported, about 640,000 tonnes of discarded fishing gear gets added to the oceans yearly.

Not only that, these nets are a major plague on marine life. More than 100,000 marine mammals—fish, dolphins, sea lions, seals as well as birds—die every year from the harmful effects of plastic, fishing nets and trash in our oceans, the Marine Mammal Center also pointed out.

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